Hutt City Council
Attracting events to the city.
The Events Strategy is a 10-year plan that sets out how to attract, support, and enable diverse events for Te Awa Kairangi ki Tai Lower Hutt.
The brief was to utilise their illustration library along with creating new scenes and icons. A key part was the design of the Strategic Framework diagram which outlines the shared purpose, goals, outcomes, and focus areas. This diagram set the tone for the document with playful elements and vibrant colour that reflects the energy and celebration events bring to the community.