Bold Company
An initiative from Business Canterbury.
Bold Company is a sub-brand of Business Canterbury – to showcase and promote positive business news stories in Canterbury. The decision to create a brand was taken to provide a defined space for the new content, avoiding crowding Business Canterbury’s core comms. The identity has it’s roots in Business Canterbury’s visual identity, but introduces a contemporary, publishing-inspired, editorial tone. The identity works from the screen to podcast cover art to create a recognisable brand mark.
With a symbol as part of the wordmark – an arrow directed upwards in a positive direction – representing growth, progress, improvement, and success. The arrow takes nods from the curves and corners of the Business Canterbury icon.