Canterbury Trusted
Awarded by Business Canterbury.
Canterbury Trusted is an initiative from Business Canterbury, a 2,700+ member based organisation that has been enabling businesses across Canterbury to innovate and grow as a trusted business partner for over 160 years.
A Canterbury Trusted designation is a symbol of quality, reliability, and responsible business behaviour designed to help enhance a businesses reputation, increase profile, and credibility. The brief was to create a brand mark that businesses are proud to share that subtly ties in with the Business Canterbury brand.
The Canterbury Trusted brand needs to live on ‘other’ business sites and marketing collateral – creating a design system that could do this without compromising the recognisability or visual consistency. The result is a unique block shape – a reference to making your mark and as a stamp of approval, taking nods from the curves and corners of the Business Canterbury icon. This creative direction introduces a new brand font with the use of one colourway from the Business Canterbury brand colours.