Outline Studio
A beautiful and timeless brand identity for Canberra-based interior practice, Outline Studio.
Established by Gemma Cromwell in 2020, Outline Studio wasn’t able to showcase work under the studio so I needed to make the brand work even harder at communicating who she was, her services, and her story.
The design approach was about finding a balance between neutrality, simplicity, and character. The identity is a flared serif logotype conveying beauty and timelessness with a concise colour palette of a range of grey tones.