Norm Storming
A bold and expressive identity for a workshop on how to use social norm marketing to influence beliefs and behaviour.
Working with the Head of Strategy and Head of Marketing we came up with the idea to create a thought piece to be referenced and shared beyond the conference – an interactive fold out poster and worksheet that is unwrapped from a notebook like a book jacket cover.
Referencing storms through the framework design and a highlighter green on deep blue to create an electric and powerful poster.
Designed working at TRA